Product design - what can it do for you?

Good design is not simply about appearance. Used effectively, product design can increase your sales figures and reduce your production costs – making a huge difference to your profitability.

Design for sales and marketing

Several of our design awards have been won because our products look good. Design isn’t all about appearance, but it is important. Compare two products with a similar specification and price, and the better looking one will be more successful. It may also be cheaper to make than the badly designed alternative, so there’s twice the benefit. The appearance of your products can also have a dramatic effect on your company’s image in the marketplace.

So much styling and so many features at a medium price point make the Eclipse hand drier outstanding value for money. Alan Gettleman, Marketing Director, Bobrick Inc, Los Angeles

Design for ease of use

We are equally committed to delivering the more tangible benefits of good design. One of these is ease of use. This can be a very powerful way of differentiating your products from the competition and also raises the perceived quality of your design. Like improved appearance, ease of use does not need to cost more to design, and can save you money in reduced help line calls and warranty claims.

We can comfortably attribute a significant part of the success of the cabinet lock to Crucible’s involvement. The design is not only stylish, it is very easy to fit and use. Grant MacDonald. MD of Codelocks Ltd.

Design for manufacture

Design also makes your products easier and less expensive to manufacture. By reducing assembly times and component numbers, good design can have a significant impact on your bottom line. Our experienced technical designers can also help you select the most appropriate materials and production processes, reducing your costs even more.

The new design has reduced our assembly time by 25%, and our part numbers by 20%. All of which has contributed to a significant increase in the profitability and growth of the company. Robert Keep. Technical Director. Purite Ltd. 2008